The Group - Turi

1960

The origins

In Bari, in Pasquale Turi’s artisan workshop, the initial core of what would become an industrial concern takes shape. This is where the foundations of craftsmanship are laid: manual skill, technical knowledge, attention to detail, the passing down of expertise from one generation to the next.

What takes shape here

The value of authenticity. The idea that quality begins with the hands, with care and with a concrete culture of work.

1987

Mobilturi is born

With the founding of Mobilturi, the family story takes a clear entrepreneurial direction. The brand expands and begins to build a more defined identity in the kitchen world.

What changes

The kitchen is no longer merely a trade: it becomes a proposition. An idea of growth founded on continuity, commitment and the ability to read the real needs of the market takes shape.

2000

NetCucine is born

With NETCUCINE, the Group expands its capacity to respond and begins to differentiate its offering in a more distinct way.

What evolves

Attention to accessibility, commercial flexibility and the ability to accommodate different needs is strengthened. The kitchen increasingly becomes a space to be interpreted in multiple ways, for more people.

2010

GAIA and the dialogue with the public

Mobilturi makes its début with its first promotional proposition on the Gaia model, supported by a press campaign that generates over 500 kitchen enquiries in a single day. It is a moment that powerfully demonstrates the brand’s ability to connect with the public.

What evolves

The kitchen begins to be presented as a desirable, accessible, tangible experience. Not merely functional, but relatable.

2011

A step towards sustainability

Gruppo Turi installs photovoltaic systems at its production sites, contributing to the reduction of CO2 emissions. It is an industrial choice, but also a cultural one: evolving production in keeping with environmental responsibility.

What evolves

Quality is accompanied by a broader idea of responsibility. The kitchen begins to be conceived also in relation to its impact.

2013

Serbia and international expansion

ESTCUCINE D.O.O. is established: a subsidiary in Serbia wholly owned by the Group. It is a decisive step in the process of international expansion and consolidation.

What evolves

The Group broadens its outlook. Territorial focus is joined by openness, and the vision begins to broach wider markets and horizons.

2016

EVO Cucine is born

With EVO the Group adds a new line and further expands its ability to interpret different styles, target audiences and ways of enjoying the kitchen.

What evolves

The line-up becomes more articulated, but also more precise. The ability to provide different solutions without losing coherence is strengthened.

2018

Stories enter the brand

The social feature “Anch'io Mobilturi” is launched, with hundreds of images shared by end customers. It is an important moment: the kitchen is no longer merely shown, but told by those who actually use it.

What evolves

The brand opens itself to listening and sharing. People are no longer merely recipients of what we offer; they become an active part of the story.

2019–2021

Versatility, media, digital transformation

Between TV adverts, multi-subject campaigns, new television promotions, the media début of EVO, and the consolidation of NetCucine, the Group is expanding its presence, showcasing its diverse audiences and kitchens in a more versatile way. 2021 also marked a decisive acceleration in the areas of Industry 4.0, automation and process integration.

What evolves

The kitchen is conceived as a response to different people, different moments, different needs. A more dynamic, more contemporary vision, closer to the complexity of real life, is consolidated.

2023–2025

Sustainability, organisation, growth

The Group strengthens its commitment to eco-sustainable production, consolidates the organisational structure with new professional roles and establishes a continuous improvement team. In 2025, the governance model also evolves, with the transition to a Board of Directors.

What evolves

Growth is not only about volumes: it is about method, vision, skills and organisation. Change becomes a daily practice, not an exceptional moment.

2026

A new identity for new perspectives

Mobilturi renews its visual identity to interpret change, enhance the experience gained and look towards new perspectives. It is the point at which history meets the present of Gruppo Turi.

What evolves

The brand finds a new way to tell the story of how far it has come. Closer to people, more aware of its own journey, more consistent with the idea of kitchens that evolve with those who actually use them.